March 31st, 2020
JAKARTA, INDONESIA MARCH 31 2020 / EMURGO Ptd. Ltd. – EMURGO, the global blockchain solutions provider & a founding entity of Cardano, announces the launch of “EMURGO Traceability Solution” - an enterprise solution leveraging blockchain technology to modernize existing supply chain traceability standards, and bring added value to supply chain stakeholders & end consumers.
EMURGO Traceability Solution is the first blockchain-based enterprise solution developed by EMURGO’s Enterprise unit. EMURGO partnered with Blue Korintji Coffee- an environmentally-conscious Indonesian coffee brand - to be the first commercial enterprise to integrate EMURGO Traceability Solution in its coffee supply chain to benefit all stakeholders including farmers and consumers. This tailored solution will leverage Cardano’s research-driven blockchain technology to increase the visibility of purchasing prices between stakeholders and assure the immutability of accumulated private information. Blue Korintji Coffee is also committed to giving back to farmers by pooling a portion of sales revenue that have utilized this solution and investing into production sustainability. Coffee consumers will also be able to simply scan a QR code displayed in the coffee shop to access this information about the origin of their coffee.
The global coffee bean supply chain industry and those with lesser resources are often the victim of opaque accounting standards and provenance measures, leading to unfair practices and consumer distrust. The Fairtrade Foundation states that “the coffee supply chain is complex as beans pass through the hands of growers, traders, processors, exporters, roasters, retailers until finally reaching the consumer” and that “most farmers have little idea of where their coffee goes or what price it ends up selling for.” 
In the case of Indonesia - the world’s fourth largest coffee producer and exporter - 96% of the coffee produced is by smallholders that lack the resources necessary to properly account for their coffee bean production, leaving farmers & consumers vulnerable to manipulation by larger stakeholders ahead in the supply chain. 
“EMURGO Traceability Solution is a breakthrough enterprise application providing a real solution to tackle inefficiencies in today’s supply chain industries. EMURGO is delighted to partner with Blue Korintji Coffee and integrate this solution, bringing a tangible real world application of blockchain technology to farmers, enterprises, and consumers, and shining light on the benefits the technology carries for everyone,” said Ken Kodama, EMURGO CEO.
“Blue Korintji Coffee is excited to partner with leading global blockchain technology solutions provider EMURGO, and offer an innovative tech solution that will improve the lives of local Indonesian farmers, businesses, and consumers,” said Budi Isman, Blue Korintji Coffee Founder.
EMURGO is a global blockchain technology company providing solutions for developers, startups, enterprises and governments. EMURGO develops enterprise-grade applications, builds developer tools, invests in startups, and provides blockchain education.
EMURGO has offices and manages projects in Singapore, Japan, the USA, India, and Indonesia. EMURGO is a founding member of the Cardano protocol. To connect and learn more, visit https://emurgo.io.
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